Post production department leader advising colleague to improve colors and frames quality of footage. Creative professional video editors collaborating in order to finish film project upon deadline.
The United Kingdom and Nigeria have officially launched the Creative Industries Technical Working Group, an initiative designed to foster innovation and collaboration under the UK-Nigeria Enhanced Trade and Investment Partnership (ETIP).
The launch event, held in London on Tuesday, formalised the agreement between both nations, reinforcing their commitment to boosting innovation, strengthening bilateral ties, and creating a structured framework for growth within the creative industries. The initiative is also expected to drive sustainable economic development.
Speaking at the event, the UK Trade Envoy to Nigeria and Co-chair of the Group, Florence Eshalomi MP, described the initiative as a major milestone in UK-Nigeria relations. She emphasised that the collaboration would deepen trade ties, foster greater creative synergy, and unlock the full potential of both countries’ creative industries.
“By improving market access and investing in skills, we are creating new opportunities that will generate jobs and boost economic growth in both the UK and Nigeria. Our two nations share a deep cultural bond and a strong belief in the transformative power of creativity, whether through music, film, fashion, or the arts,” she said.
Co-chair of the Group and Director-General of the National Council for Arts and Culture, Mr. Obi Asika, who represented President Bola Tinubu on Creativity, highlighted the need for stronger cultural and creative ties between the UK and Nigeria.
He stressed that Nigeria’s creative economy is a global powerhouse, driven by storytellers, musicians, designers, and digital innovators. From Nollywood to Afrobeats, fashion to gaming, Nigeria’s creative industries are reshaping global culture and commerce.
However, Asika pointed out that to fully unlock the sector’s potential, Nigeria requires strategic investment and institutional support, not just in talent but also in the infrastructure necessary for long-term growth.
“The UK’s creative industries are a global benchmark for institutional excellence, market distribution, and innovation. We are keen to tap into this expertise for meaningful partnerships,” he said.
“This Working Group is not just about discussions; it is about taking concrete actions that will deliver tangible benefits for creators, businesses, and industry stakeholders on both sides.”
Also speaking at the event, Adedayo Ayoade, Product Lead at Gbedu Labs, underscored the importance of live experiences, innovation, and international collaborations in shaping the future of Nigeria’s music industry.
“The launch of the Creative Industries Technical Working Group under the ETIP framework is a crucial first step towards bridging cultures and amplifying the voices of the next generation,” he said.
The launch of the Technical Working Group, along with a matchmaking event, follows a series of in-person dialogues involving UK and Nigerian government officials, as well as key players in the creative sector. This initiative is expected to pave the way for stronger partnerships and greater opportunities within the creative industries of both nations.
